March 21, 2019
In the past six years of consistent blogging, we’ve received a lot of questions! How did you get started? Why do you blog so much? What’s your motivation to continue blogging? We have waited quite some time to build up enough knowledge before sharing some foundational pieces to blogging beginners!
Before we begin, we want to give you some words of encouragement- blogging consistently is hard, but so worth it all. We really love doing it out of our hearts to encourage and build up other businesses. Seeing our couples light up with happiness as they see their sneak peek is breathtaking! Creating content for brides to be’s and helping them is what we love doing!!
We’ve officially been blogging for almost seven years now and it’s crazy that time has gone by that quickly!! We’re going to share with you five fundamental blogging lessons that we have learned throughout the years of doing it!
Research, research, research
your topics!! There might be a lot of great content that you want to share, but researching and asking your clientele is SO important! This research will help you when creating your categories, which we dive into more on point number three!
Create a schedule
and be consistent with that schedule! This schedule should also be flexible with your main schedule. However, creating consistent content is great for your SEO, your Google ranking, and for your readers to know when you’re going to post! Think about your favorite Youtuber – you know when they’re going to post because they say it and stick to it!!
Find six to eight categories
that you enjoy writing about and stick to those!! That research that you did in point number one will come into play with this point. But (a big one for this), you can deviate off your findings for sharing about a topic you love!! You can always shrink or expand on more topics later, but start off with at least six so that you have a good rotation! That leads us to the next point…
Always rotate your content
through your, six to eight different topics or categories as WordPress likes to call them. If you share one category for one post the next should be on a topic that’s in another category. For example, we will write a personal post then an educated bride post then an education post. We are always rotating the content, and while it’s harder to do that at first, it’s so beneficial for your blog!
to be used all across your social media to make your workflow easier! Your header photograph should be able to be pinned to Pinterest and shared on Instagram stories! That way you’re not creating more work for yourself, but letting your blog help you on all fronts!!
Keep an eye out for more in this business blogging series as we add more, but here are a few other blog posts you may like!