June 21, 2018
Where do Michelle and I even begin? The short story – one year ago today we launched the new Michelle and Sara Photography brand.
The long story? Let’s dive in!
In the early year of 2017, Michelle and I set up a coaching session with the amazing Lauren Carnes! We took two days down in Augusta, GA to talk with her over our current brand, pricing, blogging, communications, marketing, and taking new head shots of us together. During our conversation, Michelle asked Lauren a question that BLEW me away. “Well, this brand is really US and not just me anymore…how do you feel about us changing our name? How about something like Michelle and Sara?” Lauren loved and approved of it so off we went with dreaming!
We set up a Trello board to help with all of our planning since we mark June 21st as our launch date, we only had roughly three months to complete everything! Before we purchased any website, we really did our research. What website did we want? Is that website the vibe did we want to portray? Did we want it very interactive or very clean? We had to ask SO many questions, but it was so critical to ask!
Once we purchased our new Tonic Site Shop, we really started to put the pieces all together in Showit! This was one of the most tedious parts of our rebrand. We wanted our website to be PERFECT and no matter what, your website will have glitches, so don’t stress. However, we did stress out until Lauren did a look over our website and gave it the approval!
Then one year ago today, on a hot Wednesday morning, we launched our new brand. My goodness, our journey has been so hard, but such a blessing in return. M and I are so thankful to our husbands for their support, love and guidance. We are so thankful for our friends who love on us and cheer us on! Michelle and I are so grateful for YOU joining us in on this journey! We cannot wait for the next year of adventure that awaits us! We would love for you to comment below and tell us how you know us!
OTHER BLOG POSTS YOU MAY ENJOY:
TEN FUN FACTS ABOUT MICHELLE AND SARA
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